Hacking Vending Machines

Using Digital Signage For Vending Machines
Author: Ryan J Bell

Vending machines have undergone a radical transformation. Gone are the machines that required frequent maintenance and attention. In their place stand robust, self-service vending machines that offer user-directed interactivity. Marketers and advertisers have realized that the real estate on the face of a vending machine can be leveraged to yield a host of exciting new opportunities. Digital signage technology makes this possible. In this article, we'll take a closer look at the benefits of using digital signage on vending machines. We'll explore how this technology can be deployed to extract more value, increase ROI and create a unique experience for the customer.

Benefits For Vending Companies

Vending machines have remained the same for a generation. Revamping them wasn't a serious pursuit. Recently, vending companies have reconsidered how to transform their stodgy machines into technological powerhouses that can deliver more value. They've turned to digital signage.

Vending machines have a unique presence. Everyone who approaches a vending machine is already prepared to purchase an item. Marketers realize this is a perfect opportunity to leverage digital signage. By installing LCD screens, they can deliver advertising to a targeted buyer. The

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Tool Vending Machine

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Vegetable vending machines

Are we heading towards a time when we'll be able to fulfill all of our material needs without ever making human contact? These vending machines in Japan that dispense fresh vegetables make me think maybe yes.

The vending machine craze hasn't quite taken off in the U.S., though people who are nostalgic about New York's Automats from the olden days can visit BAMN in the East Village, where you can get hot comfort foods from automat machines.

Via Trends in Japan.

The Overnightscape #700 (5/12/08)

The Overnightscape #700 (Monday, May 12, 2008 / 49:00 / 22.5 MB / theovernightscape.com) - Tonight’s subjects include: Welcome to the new “700 era” of the show!, the door opening abilities of cats, the recent 5th anniversary show, MadPlayer old firmware, show stats, The Overnightscape Underground, approaching the milestone of a month’s worth of audio, shorter shows (under an hour each), ringing the spring from the squeaky chair (hanging from laser pointer, hit by mini ruler), new logo (black and yellow), spelling confusions, beverage review (”Purple”), Orac, micro-celebrity moment (meeting Michael from NJ at The Health Nuts), Tudor City Greens, listener email (”Rich from North Carolina”, “Andie from Australia”), the urination issue, cursing, burping, listener audio (”Wayne from Sparetime Radio”), the upcoming audio comment system, PodGlo, the number 700, prime numbers, Harshad number, Frank’s experience with the AT&T EasyReach 700 number service from the early 90s, cleaned up the studio, creative projects, Nomadi Entertainment, Halfevil Graphics, Obliviana Super Occult Amusement, business card vending machine, 900 number “party lines” in the subway, survey, 800 numbers, Alitalia, bright yellow lights make you black-and-white in real life at MoMA (Olafur Eliasson - Take Your Time), and a fan on a very long cord flying around. Hosted by Frank Edward Nora (frank@theovernightscape.com) Podcast RSS Feed: http://theovernightscape.com/rss.xml 700 M3U (useful for streaming in some situations)

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Drake University reports thefts from vending machines (The Altoona Herald-Mitchellville Index)

The Spiritual Combat - Chapter 53-58

Episode #58. Shiny little globe. The Feast of Corpus Christi, for you guys at least. Coveting liturgy. Mmmmmmm... iconostasis. God is the perfect good. Spiritual Communion. Recalling God's love for us. God can only create that which he wants. Untainted Love. God is not a vending machine. Our love, properly understood, is not for US, but for who we love, especially when we love God. Under the accidents of bread and wine, The Lord gives himself completely to us. The essence of sin is separation from God. Nothin' causes Him to do nothin' - so there. The 'Grampafication' of God. I promise Just get me out of this trap, and I promise... I'll never try to get the cheese again! The PRIMARY prayer we prays should be: THY WILL BE DONE. A harsh lesson in 'don't do that.' Jesus didn't heal everyone, but that doesn't mean He doesn't love everyone. Spiritual Communion. I'll pray... sometime, I'm sure I will. Really. So it's a cliche, but the attitude of gratitude is still the correct one. You can't have a divided heart. The offering of Christ to His Church and from the Church to Christ in the Eucharist. Transforming union. The end is near. Almost.

Assortment of vending machines

drpep posted a photo:

Montoursville, PA 2008

Vending Machine Fail

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Vending Machine - A vending machine fires SoulStorm Brew at Mudokons

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RFID Cigarette vending machine with face recognition software: Are they foolproof?

Japanese want to ensure that their young citizens don't end up in the trap of smoking and destroy their lives and keeping their health in mind they have come up with an RFID based cigarette vending machine with face recognition software.

Recently in order to curb smoking habits among the underage more than 570,000 cigarette vending machines were fitted with RFID readers so that their age verification cards could be checked before cigarettes were dispensed to them. People without age verification cards could make purchases using the face recognition system which recognized the facial features of the person and in case it believed that the person is over the legal age of twenty then only the cigarettes were dispensed to them but one of the reporters managed to fool the system using fake pics of a fifty year old man and female celebrity in her thirties and get cigarettes for himself.

Realizing this folly the company is now working on advanced recognition which would be foolproof. Let's see when these machines make their mark and prevent the youngsters from spoiling their lives.
See full article.

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ads displayed can be programmed according to the items selected by the user. These ads can upsell the user to purchase additional items. The impact of delivering user-targeted content at the point of sale is significant. At the moment of making a buying decision, the customer is more open to purchasing complementary items.

Another benefit of using digital signage is the lower maintenance expense. Older vending machines rely upon mechanical parts. These parts fail often. When they malfunction, the vending company is required to send an employee to repair the machine. The expense of hiring a worker to do this catapults the vending company's costs, making each customer transaction less-profitable. A vending machine that uses digital signs can replace many of the mechanical parts with digital alternatives. They last longer. Therefore, maintenance costs are dramatically reduced.

Digital signage can deployed across a network of hundreds (even thousands) of vending machines. Vending companies can sell advertising space to other businesses. Or, they can use that space to deliver targeted messages to different demographics. For example, vending machines in universities can display messages and advertising that are best-suited for young people. Machines in retail stores can be programmed with messages appropriate for that demographic. A digital signage network can be controlled remotely, delivering the right message to the right people at the right time.

Placement Counts

Currently, marketers are testing the effectiveness of different placement options for digital signs. There are a few places where an interactive LCD screen can be located on a vending machine. For example, a small screen that elicits a response from the user can be placed directly above where the user pays for items. Alternatively, a larger screen can be used to splash messages across the top of the vending machine (at eye level). Each location can yield value based upon the purpose of the screen (advertising, upsells, interaction, etc.).

More Than Chips And Candy

Vending machines are no longer used simply to hawk chips and candy. Today, marketers have realized how powerful these machines can be if they're properly used. By implementing digital signs, users can be coaxed to buy products with higher margins (such as iPods and digital cameras). They can be gently persuaded to purchase complementary products which add value to each transaction.

Digital signage makes vending machines more interactive, intuitive and reliable. The customer has the opportunity to buy a broader range of products without the headache of waiting in long lines. The vending company has the chance to deploy an army of machines that are remotely-controlled to deliver targeted content and advertising to customers. As the technology develops, digital signage will offer new levels of robustness, flexibility and efficiency.

Four Winds Interactive is a leading provider of digital signage software and signage networks.

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